Seniors First a finalist in 2023 Australian mortgage awards

By Darren Moffatt

July 3, 2023


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PRESS RELEASE: for immediate use

Seniors First has been shortlisted for the Australian Broking Awards 2023.

The specialist Reverse Mortgage Broker company, Seniors First, has been named as a finalist in the Australian Broking Awards for Marketing Campaign of the Year.  

The Australian Broking Awards is the pinnacle event of the year for the broking industry, honouring the foremost mortgage and finance brokers, brokerages, and aggregation groups that are delivering excellence to Australian borrowers.

The finalist list, which was announced on Tuesday, 20 June 2023, features over 250 high-achieving professionals and businesses across 28 submission-based categories.

These awards are widely recognised as one of the most esteemed accolades in the broking field, highlighting professional growth and inventive practices while showcasing the trailblazers and enterprises at the forefront of the industry.

Darren Moffatt, CEO at Seniors First, said that he was humbled and proud the team had been named as a finalist in the Australian Broking Awards 2023.

“It’s great to see industry awards finally recognising the achievements of specialist brokers such as Seniors First.

“Reverse Mortgages and home equity release is perhaps the fastest-growing category of residential mortgage finance. Recognition for our excellent contribution to the broking industry reinforces the strength of our service, and dedication to connecting with the seniors’ community,” he said.

Mr Moffatt was also thankful to the digital team responsible for the marketing campaign.

“I’d like to give a big shout out to the team at Webbuzz. The Sydney digital agency helped us completely transform our digital marketing, and we achieved a 724% increase in online enquiries in just six months.

“Without the help of Webbuzz this accolade would not be possible,” he added.

Winners will be announced at a cocktail luncheon at The Star, Sydney on Friday, 11 August 2023.

Announcing the finalists for the Australian Broking Awards 2023, the managing editor of The Adviser, Annie Kane, said: “Every year, the broking industry grows and evolves, as more borrowers turn to brokers for their finance needs.  This year, the crucial role that brokers play in supporting borrowers has been brought centre-stage, as an avalanche of rate hikes, tightened serviceability and a fixed-rate cliff have led more borrowers than ever to seek expert help to understand their options and prepare for a changing economic environment.

“The finalists this year exemplify why the broker channel is now the channel of choice for borrowers; their strong service proposition, dedication to good client outcomes and unflagging support to those who are feeling the strain of rising rates is second to none.

“Congratulations to all of the finalists for their amazing achievements over the past year – we look forward to crowning the winners at the awards ceremony in August!”


Darren Moffatt, CEO Seniors First

Phone: 1300 745 745


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