Seniors First on TV: Bringing Reverse Mortgage Brokers to your screen

By Darren Moffatt

March 17, 2025

1 comments


For nearly two decades, Seniors First has been Australia’s leading specialist Reverse Mortgage broker, helping thousands of retirees unlock the wealth in their homes to fund a more comfortable and secure retirement. 

Now, for the first time ever, we’re bringing our message to television!

We’re excited to announce our TV advertising campaign across NSW, QLD,and Victoria. It’s a new way to reach Australian seniors and their families. 

This approach allows us to share our expertise with viewers in a more engaging and accessible way—whether they’re watching their favorite shows on streaming services or catching up on demand.

Why TV, and Why Now?

Many Australian retirees are still unaware of the options available to them when it comes to financing their later years. With the cost of living rising and traditional retirement funds often falling short, a Reverse Mortgage can be a smart financial tool—but only if done right.

That’s where specialist brokers like Seniors First come in. We don’t just help seniors find any loan—we help them find the right loan, tailored to their financial situation and long-term needs. 

Unlike banks, which often offer limited options, we provide expert guidance, compare different lenders, and ensure retirees get the best possible deal with fair terms and flexibility.

Our TV campaign is about more than just promoting our services—it’s about educating the market on the value of working with a specialist broker. If you’re thinking of a Reverse Mortgage, your options are:

  • Go direct to a lender or bank (and not get access to product choice)
  • Deal with a conventional mortgage broker (who probably doesn’t understand the nuances of Reverse Mortgage lending) 

A specialist broker like Seniors First is the best way to get ideal outcomes when releasing home equity through a Reverse Mortgage loan.  

What Makes Seniors First Different?

We know that a Reverse Mortgage is a major decision, which is why thousands of Australians have turned to us for help. Here’s what sets us apart:

✅ Nearly 20 Years of Experience – We’ve been helping seniors access home equity since 2006.

✅ Access to Multiple Lenders – We compare different loan options to find the best fit.

✅ Personalised Advice – We guide you every step of the way, ensuring you make an informed decision.

✅ Thousands of Happy Clients – Our customers love us because we put their needs first.

Thinking Reverse Mortgage? Think Seniors First!

If you see our ad on your TV, let us know what you think! We’re thrilled to be reaching more Australians and helping retirees make smarter financial decisions about their home equity.

If you or a loved one are considering a Reverse Mortgage, don’t go it alone—talk to the experts at Seniors First today.

📞 Call us on 1300 745 745 or visit seniorsfirst.com.au to learn more!

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