Embrace Your Value: How to Market Your Experience as a Senior Job Seeker

By Darren Moffatt

May 4


In recent years, the Australian job market has experienced a transformative shift, with employers increasingly recognising the value of older workers. 

As highlighted in a Sydney Morning Herald article, an ever-tightening labour market and a growing appreciation for the unique skills and expertise of senior employees have led companies to actively seek out and retain older staff members. 

This trend is further bolstered by government initiatives promoting age diversity in the workplace and combating age discrimination. 

As a result, older workers are now widely regarded as indispensable assets, offering stability, loyalty, and a vast reservoir of knowledge to their respective roles.

So if you are a retiree but you want to rejoin the workforce, now is the good time to take advantage of this trend. 

In this blog post, we’ll provide you with practical guidance on marketing your experience and expertise as a senior job seeker.

We’ll also explore strategies to help you stand out and equip you to take advantage of  the growing demand for older workers and successfully navigate the evolving Australian job market.


Embrace Your Value as a Senior Professional

Your years of experience, expertise in your field, and well-developed soft skills are invaluable assets that set you apart from younger competitors. 

The 2019 Australian Institute of Health and Welfare study showing 13% of Australians aged 65 and over engaged in employment highlights the increasing participation of older adults in the workforce. 

By acknowledging and promoting your strengths, you can effectively showcase your worth to potential employers. 

Understanding your unique value as an experienced professional can not only boost your confidence but also enhance your prospects in a competitive job market.


Craft an Impactful Resume and Cover Letter

Creating a powerful resume and cover letter is crucial for senior job seekers to showcase their skills, experience, and expertise. 

Consider these tips for an effective application:

  • Highlight accomplishments: Emphasise quantifiable achievements from your career, like revenue generated or cost savings.
  • Address employment gaps: Explain gaps positively, focusing on relevant activities or accomplishments during those periods.
  • Showcase transferable skills: Emphasise soft skills and abilities valued across industries, like leadership and communication.
  • Keep it concise: Aim for a two-page resume and a succinct cover letter, focusing on the most relevant experience.
  • Address overqualification: Emphasise adaptability and willingness to learn, highlighting how your experience can benefit the company.


Build and Maintain a Strong Professional Network

Establishing and maintaining a robust professional network is vital for senior job seekers seeking new opportunities. 

A 2016 LinkedIn survey found that 85% of jobs are filled through networking, emphasising the importance of professional connections.

To build and maintain a strong network, consider these strategies:

  • Reconnect with past connections: Reach out to former colleagues, supervisors, and classmates who can vouch for your skills and provide job leads.
  • Utilise social media: Use LinkedIn to connect with professionals, join industry groups, and showcase your accomplishments.
  • Attend industry events: Participate in conferences and events to stay current, meet contacts, and show commitment to learning.
  • Volunteer or join professional organisations: Expand your network, gain skills, and demonstrate industry passion.

Remember, networking is ongoing. Engage with connections regularly, offer help, and genuinely invest in building relationships. A strong professional network can lead to job opportunities and valuable support throughout your career.


Familiarise Yourself with Online Job Platforms and Resources 

A 2020 report indicates that 86% of Australians aged 55-64 and 60% of those aged 65 and over use the internet, highlighting the potential for seniors to harness online resources in their job search.

To optimise your online job search, explore platforms and resources tailored to your needs, such as age-friendly job boards, career advice blogs, and online courses for upskilling. 

Regularly visit reputable job search websites like Seek, Indeed, and Jora, and create tailored alerts for relevant positions.

Engage with career advice blogs or forums specifically designed for senior job seekers, where you can access tips, strategies, and support from like-minded individuals.

Finally, invest in continuous learning through online courses or certifications, such as those offered by Open Universities Australia, TAFE, or Coursera, to keep your skills up-to-date and demonstrate your commitment to professional growth.

By effectively using these online resources, senior job seekers can broaden their job search and increase their chances of finding the perfect opportunity.


Prepare for Job Interviews and Address Age Bias 

Preparing for job interviews as a senior job seeker requires a keen focus on showcasing your experience and expertise while addressing potential age bias. 

To tackle age-related concerns during the interview process, consider the following strategies:

  • Emphasise the value of your experience: Highlight the unique insights, problem-solving abilities, and leadership skills you’ve gained throughout your career, demonstrating how they can benefit the company.
  • Showcase adaptability and willingness to learn: Address potential concerns about technology or industry changes by emphasising your ability to adapt and embrace continuous learning.
  • Reframe age as an asset: Position your age as a strength, discussing how your maturity and wisdom can contribute to a diverse and well-rounded team.

By proactively addressing age bias and focusing on the benefits of your experience, you can confidently navigate job interviews and demonstrate your value as a senior job seeker.


Explore Flexible Work Arrangements and Opportunities 

Flexible work arrangements and opportunities can be particularly appealing to senior job seekers seeking a better work-life balance.

A 2021 report revealed that 31% of employed Australians aged 45-64 and 57% of those aged 65 and over worked part-time, highlighting the popularity of flexible work among older workers.

Consider exploring various flexible work options, such as part-time positions, freelancing, and remote work. 

Part-time roles can offer a better balance between work and personal life, while freelancing allows for greater control over your workload and schedule.

To find freelancing opportunities, consider Australian-focused websites such as Freelancer.com.au and Airtasker, or international platforms like Upwork and Fiverr.

Remote work opportunities enable you to work from home, reducing commute time and offering a more comfortable working environment. 

Websites like Remote.co, FlexJobs, and WeWorkRemotely cater specifically to remote work opportunities.

By pursuing flexible work arrangements, senior job seekers can find positions that suit their individual needs and preferences, while maintaining a fulfilling career.


How a Reverse Mortgage Loan Can Support Your Job Search

A Reverse Mortgageloan can be a valuable tool for senior homeowners during their job search, or periods of unemployment, providing financial flexibility and peace of mind. 

As of 2019, there were approximately 44,000 reverse mortgages in Australia, worth around AUD 3.6 billion, indicating that many seniors rely on these loans for financial support, including during job searches.

By tapping into your home equity, you can cover expenses such as professional development courses, networking events, or even daily living costs during your job search. 

This financial cushion will allow you to focus on finding the right employment opportunity without the stress of immediate financial pressures. 

Reverse Mortgageloans can be a strategic resource for seniors as they navigate the job market and work towards securing a fulfilling career.




Disclaimer: This article is for informational purposes only and does not constitute financial advice. Please consult a licensed financial advisor before you make any decision.


  • Retired after 45 years fulltime work. Then gave another 10 years to the local community volunteering. I feel I know deserve some " me-time " before I leave this planet.

    When volunteering I often felt that my years of experience (both in Business Management and Life ) was not valued by " Younger Management " who were often straight out of University or TAFE. They were just given us Vollies to look after as their first assignment.
    I am not prepared to go back into paid work when we have Politicians who are incapable of managing the affairs of our State or Country, I have already given up enough of my earnings (taxes) over the years for them to waste.
    I f I was to go back into the workplace now, I would most likely end up in Court !!

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